Playbook: Lead Generation Funnel
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Web Design

Generate more leads with A new website

Are you a home service contractor or a roofing company looking to rise above the competition? Our custom web design solutions for contractors are engineered to captivate your audience, boost your online visibility, and increase your lead generation. It's time to create a website that works as hard as you do.

The Digital First Approach

Understanding Modern Consumer Behavior

In today's digital age, consumers prefer to conduct thorough online research before engaging with a home service contractor. This shift towards a "Digital First" approach signifies a transformation in how decisions are made regarding home improvement projects. Potential clients are increasingly searching for detailed product information, transparent pricing, and evident credibility markers before they even consider reaching out for a consultation.

Tradefront's winning formula for a contractor website.

At Tradefront, our winning formula for a successful website is simple yet powerful: Website Traffic * Conversion Rate = Leads. This dual approach ensures a consistent flow of leads, driving the growth and success of your business.

Increase Website Traffic

We achieve this by focusing on SEO best practices, ensuring that your website not only attracts more visitors but attracts the right kind of visitors—potential customers actively searching for your services.

Increase Conversion Rates

We leverage Conversion Rate Optimization (CRO) strategies to increase the percentage of visitors who take the desired action such as filling out a contact form. By optimizing every aspect of your website for conversions, from the layout and content to the call-to-action buttons, we transform your website into a lead generation machine.

Maximizing Your Online Presence with SEO-Driven Site Architecture

In the realm of digital marketing, the significance of Search Engine Optimization (SEO) cannot be overstated. At the core of our strategy lies a meticulous planning process where your website's architecture is intricately designed around SEO best practices. Our approach is not just about ensuring your website is discoverable; it's about establishing it as a trusted authority in your field.

Building Topical Authority

Our strategy is centered on creating a robust topical authority around your primary services. This ensures that search engines and potential clients view your website as a credible source of information and services.

UI snippets from the Home Source Roofing website we completed.

Local Service Pages

A pivotal part of our strategy involves the development of "Local Service Pages." Moving beyond the conventional "location" pages, these pages provide in-depth insights into the services you offer, precisely tailored to the geographical areas you target. This nuanced approach allows us to showcase your business's relevance and expertise in specific local markets, significantly boosting your online visibility.

Optimizing for Higher Conversion Rates

Once your web presence is solidly built and your site is easily found by potential customers, the next critical step is converting those visitors into leads and customers. Conversion Rate Optimization (CRO) is key to maximizing the potential of your traffic and significantly impacting your business's bottom line. Our comprehensive CRO strategies are designed to turn your website into a high-converting machine.

Compelling Copy that Converts

Crafting persuasive and compelling copy is crucial for grabbing attention and guiding visitors toward taking action. Our expert copywriters specialize in creating content that resonates with your audience, clearly communicates the value of your services, and effectively calls them to action.

Design with Conversion in Mind

The design of your website plays a pivotal role in conversion. Our approach integrates user experience (UX) best practices with conversion-centered design principles. This ensures not just a visually appealing site but one that is intuitive, user-friendly, and optimized for conversions at every touchpoint.

Leveraging Lead Magnets

Lead magnets effectively capture potential customers' contact details. We create valuable lead magnets irresistible to your audience, offering them useful content or services for their information. This approach grows your lead database and establishes your business as an industry authority.

Ready to grow your business online?

Schedule a Discovery Call

Book a Discovery Call to kickstart our partnership with a clear and concise 20-30 minute conversation. This call is your chance to share your needs while also learning how we can help elevate your digital presence. This essential discussion lays the groundwork for creating a custom proposal, thoughtfully tailored to your unique requirements.


Discovery Call

This initial step involves a Discovery Call to understand precisely what you're looking for and to provide an opportunity for you to learn more about our capabilities. It's a pivotal moment for sharing visions and expectations.


Review Proposal

Following the Discovery Call, we'll present a proposal tailored to your needs. Together, we will review this proposal to ensure it aligns perfectly with what you envision for your project, making adjustments as necessary to guarantee your satisfaction.


Kickoff Meeting

Upon agreement on the proposal, we proceed to the Kickoff Meeting. This session is designed to collect all necessary assets to commence your project. We'll discuss everything required, from images and copy to any pertinent details from your existing website, ensuring we have all we need to begin.

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