Guides
5 min read

Revolutionizing Door-to-Door Sales with QR Codes: How to Increase Lead Capture and Boost Your ROI

Written by
The Tradefront Team
Published on
January 16, 2023

Introduction

Door-to-door roofing sales representatives can use QR codes on leave-behind marketing materials, such as flyers or business cards, to drive physical traffic to an online lead capture page that includes rich content. A lead capture page can provide potential customers with a more engaging and interactive experience, as compared to just reading information on a flyer. The online lead capture page can include additional information such as company's portfolio, client testimonials, videos, FAQs, and more. Directing physical traffic to a lead capture page can be a highly effective method to generate leads even without a sales rep present.

A QR code (Quick Response Code) is a type of matrix barcode that can be scanned using a smartphone camera. QR codes are widely used to provide customers with quick and easy access to additional information or resources. They can be used to direct customers to a website, social media page, or specific product page, etc.

How to create QR codes

The first step in using QR codes for door-to-door sales is to grab the URL of the website or landing page that you want to turn into a QR code. This could be a product page, a lead capture page, or any other web page that is relevant to your sales pitch. Once you have the URL, you can use a QR code generator to create a QR code that will direct potential customers to that page when scanned. It is important to make sure that the URL is accurate and that the page it leads to is mobile-friendly, as most people will be scanning the QR code with their smartphones. It is also important to test the QR code before using it to ensure it works properly.

There are several free online QR code generators that can be used to create QR codes. Both Canva and Zazzle are popular online design tools that can be used to create marketing materials such as business cards and flyers, and both of them provide a free QR code generator.

Canva is a graphic design platform that offers a wide range of templates and design elements for creating marketing materials. It's user-friendly interface makes it easy to customize templates to fit the specific needs of the user. Additionally, Canva provides a free QR code generator that can be used to create QR codes that link to a website, social media profile, or other online resource. You can easily add the QR code to your design by using the “elements” tab, and then searching for “QR code”. You can also customize the design of the QR code to match your brand.

Zazzle is a platform that allows users to create custom products such as business cards, flyers, and brochures. It provides a wide range of templates and design elements that can be easily customized to create unique marketing materials. Zazzle also provides a free QR code generator that can be used to create QR codes that link to a website, social media profile, or other online resource. You can easily add the QR code to your design by using the “add image” button and then searching for “QR code”. You can also customize the design of the QR code to match your brand.

In summary, Canva and Zazzle are both popular online design tools that can be used to create marketing materials such as business cards and flyers, and both of them provide a free QR code generator. These tools make it easy to create professional-looking marketing materials and add a QR code to them, that can be used to drive traffic to an online lead capture page.

How to use QR codes on marketing materials

A door-to-door roofing sales representative can use business cards, flyers, or door hangers with a QR code as a leave-behind when talking to potential customers. For example, a business card can include the sales representative's name, contact information, and a photo, as well as a QR code that links to an online lead capture page that provides additional content that wouldn’t possibly fit onto a business card.

When a potential customer scans the QR code using their smartphone camera, they will be directed to the online lead capture page. This page can include additional information about the company, such as the types of services offered, ratings and reviews, and customer testimonial videos, and more. It can also include a form for the potential customer to fill out with their contact information in exchange for a free roof inspection.

In summary, by using printed marketing materials with QR codes that link to a lead capture page, door-to-door roofing sales representatives can provide potential customers with in-depth information about the company and its services, as well as a call to action form to capture new leads. This can help to increase the chances of converting potential customers into actual customers.

Where to get a Lead Capture page for roofers

Roofing sales representatives now have access to a free lead capture page specifically designed for their industry. This lead capture page is customizable, and includes features such as a profile picture, bio, and contact information for the sales representative. Furthermore, it offers comprehensive information about the company, including a showcase of completed projects, embedded video, ratings and reviews, and more, all aimed at converting visitors into leads.

Roofing sales representatives can go to Tradefront today to download the mobile app and build out their Lead Capture page, also known as "Rep Pages" on the platform.

The process is simple, sales reps can download the Tradefront app from the app store, sign up and then start creating their Rep Page. The Tradefront app not only allows roofing sales representatives to create custom lead capture pages, also known as "Rep Pages," but also includes “Sales Pages” which are sales presentations for after each lead gets inspected. These presentations are designed to help sales reps effectively communicate the value of their products and services to potential customers.

Build your Rep Page today

Tradefront is a powerful platform that offers a wide range of features to help roofing sales representatives generate more leads and close more sales. With its mobile app, creating custom lead capture pages, also known as "Rep Pages," is easy, and the platform also includes sales presentations for each lead that comes through the platform.

Download the Tradefront app today and start leveraging a Rep Page to generating more roofing leads. With Tradefront, you'll have all the tools you need to effectively communicate the value of your products and services. Start building your pipeline of potential customers today and increase your sales success.

Subscribe to newsletter

Subscribe to receive the latest blog posts to your inbox every week.

By subscribing you agree to with our Privacy Policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Download App

Get started for free.

Want a demo? Request Demo